When we build a product or launch a service, we’re united by a common mission: make it easier for someone to do something. But, sometimes, things don’t quite gel with the user.
“I can’t find what I need!”
“What’s that mean?”
“I don’t understand.”
Typically, usability is pegged as the culprit of these problems. But, usability problems are often understand-ability problems in disguise.
Imagine if information could feel like a personalized conversation, removing the ambiguity that causes users’ confusion and frustration.
You can do that, and content-first design is the way. In this talk, Alicia will share how designing the content first and then creating the structure can help. A content-first approach can help you nail down the natural language, use cases, and contextual relevance before you address structure and design. Ultimately, content-first design can help your team reduce unnecessary delays and rework and create a product people will want (and actually be able) to use.
About Alicia
Alicia Lane is a UX Content Strategist at Capital One. On a typical day, you’ll find her helping product teams find the human language for a feature they’re building, conducting empathy interviews, running content tests, or mapping a customer’s experience. She does all of this with the goal of designing experiences to feel like personalized conversations. Alicia is also a co-founder of RVA Content Strategy. She loves green smoothies, gardening, and her cats.